FatUp is the first lifestyle brand based on the foundation of the ketogenic diet and low carb, high fat living. With a focus on food, wellness, lifestyle, products, stories, and style.
We believe transparency is awesome, health is more than just a diet, support never gets old, skinny doesn’t equal healthy, embrace your so-called flaws, fat is not all bad, your health is your health. These seven principles are the foundation of the FatUp brand and are fully embraced to empower our readers. Learn more here.
FatUp was created by Bridgette Williams in Atlanta, GA. After learning about the ketogenic diet one late night while searching how to lose belly fat on online, little did she know it was the start of an unimaginable 50 lb transformation that she was determined to share with others! With family and friends being shocked and amazed with the results achieved and some interested in starting their own journey, it was time to create a home online to share what she learned on her own personal weight loss journey with anyone willing to listen.